Retailers know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online and, increasingly, mobile steps. Shoppers are visiting retailers’ web sites, but they’re also researching products online, opting into promotional emails and getting tips from friends and promoted content through social media.

 

Shopping has gotten complicated...

 

Here are some interesting stats about consumer shopping behavior to shed some light on how people are really using their mobile devices. Judging from these stats, there’s never a time, when you can’t shop.

 

Check it out:

 

95% of tablet shoppers and 72% of smartphone shoppers who make a purchase with their device do it at home.

 

Shoppers make less than 3% of their annual purchases on mobile devices.

 

Four percent of Americans have made a mobile purchase while at a social gathering.

 

70% of smartphone shoppers use a store locator to plan their shopping trip.

 

42% of consumers chose finding a better price online as their reason for purchasing online after shopping in a store.

 

46% of shoppers say they are less likely to comparison shop when using a mobile app.

 

Half of shoppers say tracking services for online purchases are essential. 

 

19% of consumers leave a store and look for lower prices online.

 

Coupon apps are used by about 25 million Americans each month.

 

Two out of five women have searched for a product because of an online coupon.

 

Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase.